Pay-per-click advertising (PPC) – The basics

Worldwide 65 000 search queries per second take place. This means that there are 5,6 billion queries per day. With this enormous amount of data, the management of one’s own content is inevitable in order to ensure your content reaches the right user.

What does PPC do?

Pay-per-click advertising follows clear and transparent strategies which provide the client with relevant keywords, topics and target groups. With PPC you can not only increase traffic but you can also show ads to interested users in a cost-effective way. Scatter losses are minimized while conversions and revenue are raised. PPC is therefore a channel for all kinds of businesses.

The most important aspect of successful PPC is management itself. SlopeLift guides through the entire process – from initial concepts to the implementation. Regular analysis and examination of results guarantees continuous optimization and creates more transparency. The needs of our customers and the respective target groups are our top priority.

PPC is not only for keywords

Google’s Display Network (GDN) is a part of PPC. This network consists of websites and blogs that provide Google with ad space. Via GDN ads in different formats, such as images or videos can be placed. You can find out more about GDN here.
Direct product ads with images and prices make it possible to show users exactly what they’ve searched for. More information on Google Shopping is available here.