Feed Optimisation

Feed Optimization for Google Shopping and other channels

Advertising channels such as Google Shopping, price search engines and banner remarketing have made product data feeds essential for successful online marketing. A product feed enables retailers to advertise single products with images which leads to a higher performance and visibility compared to standard text ads. Feed based shopping ads are automated ads that are always up-to-date and can be specifically targeted at user groups.

Aside from Google Shopping there are numerous other ad portals, affiliate networks and price search engines that enable advertisers to achieve high visibility and performance at low advertising costs – but only if the data feed’s quality is high and product groups are prioritized.

Our experts support you in the process of data feed preparation, optimization and management.

Continuous improvement and error analysis guarantee successful performance marketing and are, of course, part of our daily work.

Feed Optimization with Feed Dynamix

Online ad formats such as Google Shopping Ads are continuously enriched with new features to make ads more efficient and user-friendly. On the other hand the ever-evolving ads have high standards concerning the shopping feed’s data quality. So it’s not only essential to maintain your feed regularly but also to add rows of data or product information to use new ad features. Local Inventory Ads (LIA), for example, have made it possible to display information on the current inventory of stores in your proximity.

The raw data feed is the basis for successful product listing ads. It contains all products with as much additional information as possible. Regular updates of inventory, price and delivery costs ensure that warnings or errors do not occur and products are not rejected.

Single feeds for different portals are developed on the basis of the raw data feed and are automatically forwarded. To generate this variety of export feeds we rely on the technology of Feed Dynamix which is characterized by its high functionality and usability.