SEO – Privacy Policy

Privacy Policy

We place great importance on the protection of your data and the preservation of your privacy. Below we inform you about the collection and usage of personal data on our website.

Usage of the email address for sending newsletters

If you subscribe to our newsletter, we will use your email address for the purpose of sending the newsletter, provided you have expressly consented by specifying your email address and selecting the corresponding checkbox. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by message to us, the contact details can be found in our imprint. Your email address will be deleted afterwards.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website (including your IP address) is transmitted to and stored by Google on servers in the United States.

Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or as far as third parties process this data on behalf of Google. Google will never associate your IP address with other Google data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, we point out that in this case you may not be able to use all the functions of this website in full.

In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by using the following link (http: // to download and install the available browser plugin.

For more information about Terms of Use and Privacy, please visit or Please note that on this website Google Analytics has been extended by the code “gat._anonymizeIp ();” in order to ensure the anonymous collection of IP addresses (so-called IP-Masking).

For mobile devices and as an alternative to the browser plug-in for desktop and laptop devices, you can also click on this link for an opt-out. This will set a cookie in your browser that will stop sending data to Google Analytics for the domain. Once you delete your cookies, tracking will be enabled again – until you click the link again.

Google Maps

This website uses Google Maps to display a site map. Google Maps is powered by Google Inc. (“Google”). By using this website, you consent to the collection, processing and use of the data collected by you, or any information you enter, from Google, its agents, or third parties.

The Terms of Use for Google Maps can be found in Google Maps Terms of Service.

Google Privacy Center and Privacy Check

Details of Google’s Privacy Policy can be found at

You can review and change your privacy settings on Google’s products by using Google Pivacy Parenting at

Social Media-Plug-Ins

Use the Share menu to directly connect to defined social media providers. A transfer of personal data takes place only when clicking on the sharing icons.

Facebook Remarketing

The provider uses the “Custom Audiences” remarketing feature of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”) on the website. By means of this function, the provider can address the visitors of the website purposefully with advertising, by providing visitors to the website with personalized, interest-based Facebook ads when they visit the social network Facebook. To perform the function, the remarketing tag from Facebook is implemented on the provider’s website.

This tag is used to make a direct connection to the Facebook servers when visiting the website. This will be transmitted to the Facebook server, which of our websites you have visited. Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, about your rights in this regard and ways to protect your privacy, please refer to the privacy policy of Facebook at If you do not want Facebook to associate the collected information directly with your Facebook user account, you can disable the remarketing “Custom Audiences” feature here. You have to be logged in to Facebook.

Remarketing or “Like Audiences” feature of Google Inc.

The provider uses the remarketing or “similar audiences” feature of Google Inc. (“Google”) on the website. Using this feature, the provider can target advertisers to the website by displaying personalized, interest-based advertising ads to visitors to the provider’s website when they visit other websites on the Google Display Network. Google uses cookies to carry out the website usage analysis, which forms the basis for the creation of interest-based advertisements. For this Google stores a small file with a sequence of numbers in the browsers of the visitors of the website. This number records website visits and anonymised data on the use of the website. There is no storage of personal data of visitors to the website. If you visit another website on the Google Display Network, you’ll see advertisements that are likely to include previously viewed product and information areas. You may permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: Alternatively, you may disable the use of third-party cookies by visiting the Network Advertising Initiative deactivation page at and implementing the opt-out information listed there. For more information about Google Remarketing and Google’s privacy policy, please visit:

Google Adwords Conversion-Tracking

We use the Google AdWords online advertising program and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad served by Google, a conversion tracking cookie will be placed on your machine. These cookies lose their validity after 30 days, contain no personal data and are therefore not used for personal identification.

If you visit certain web pages on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and have been redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers.

The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. It tells customers the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive any information that personally identifies users.

If you do not want to participate in the tracking, you can object to this use by preventing the installation of cookies by a corresponding setting of your browser software (deactivation option). You will not be included in the conversion tracking statistics. For more information and Google’s privacy policy, please visit:,

Verwendung von externen Schriften

These websites use external fonts (“webfonts”), Google fonts. Google Fonts is a service of Google Inc. (“Google”). The integration of these web fonts is done by a server call, usually a Google server in the USA. This will be transmitted to the server, which of our websites you have visited. Also, the IP address of the browser of the terminal of the visitor of this website is stored by Google. For more information, see the Google Privacy Policy, which you can access here:


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