SlopeLift thinks of itself as a SEA and SEO manufacturer.
Automated tools are helpful and, for some things, you cannot do without them. But if a tool replaces people, that is a disadvantage for everyone involved – tools are only ever as good as the person who uses them. Therefore, a healthy amount of hands-on work is always essential. A successful example of this mix is the AdEngine we have developed. With this, it is no problem to create AdWords campaigns with several thousand individual keywords and ad texts along tailored guidelines.